At Grail Research, we help you understand markets, customers, industries and regions across the globe. Our global network of delivery centers enables us to conduct customized primary and secondary research in more than 35 languages, across more than 130 countries. We work primarily with clients from the life sciences; consumer products and services; technology, media and telecom; and travel and tourism sectors, however our insights can be applied to many industries.
We deliver deep insights that help clients get active in emerging markets, get up to speed on new challenges, understand their current and potential customers, apply their data to their business, select options for growth and understand their competitors.
Our work draws on thousands of projects in primary research related to customer segmentation and purchasing behaviors (B2B and B2C), brand, marketing mix and understanding market trends. We reach out to customers and industry experts in diverse sectors through online, phone, mobile and face-to-face surveys, as well as web diaries and focus groups. We also distill large volumes of disparate, publicly available databases, regional and industry resources, client reports and social media to generate relevant insights that address your challenges.
Our expert staff uses these data points to build our clients’ market understanding and create analytic models that help our clients launch products, enter new markets, build customer relationships and make stronger strategic decisions.